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Winging it: Starting a WordPress Agency

I’d like to do a talk about how I started, built, and grew my own WordPress agency. Unity is a completely bootstrapped business (no startup funding) that I founded in 2016. Since then, I’ve grown the business to 4 full-time employees. At the beginning of 2018, we became a Certified B Corp.

 

SEO Goes Local (2018 edition)

This is a completely updated version of the talk given at WordCamp Asheville 2015, modified to reflect the massive changes in local SEO in the past three years. Learn how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.

Takeaways:

  • Why many consider Google to be the new home page for your business
  • How to get reviews
  • How local SEO differs from traditional website SEO

Get to know (beyond a doubt) who’s visiting your website

We all want to engage website visitors, bring them value and maybe even convert them into paying customers. I know I want to do all three! But if you don’t know who the people visiting your website are or what they really want, how can you do any of this? I want to give you some actionable tips and tools that will shed some light on who’s visiting your website and allow you to get the feedback you need to turn your site into something your visitors can’t get enough of 🙂

Takeaways:

  • Using Google Analytics to get visitor data
  • Using Hotjar to get visitor data
  • How to use that data to dictate your marketing strategy

Taking Code on the Road: Running a 6-figure WordPress business from an RV

I have been a freelance php/wordpress programmer for many years. The freelance world can be an exciting life of waking up unemployed every morning, having a different view every week, and finding interesting clients.

I currently run a 6-figure WordPress business with 20 team members from my RV while traveling the US. I am in a different location almost every week.

I will talk about the ups and downs of life on the road, finding clients, mixing fun, travel and code, how we get paid, and much more.

Takeaways:

  • How to take your business on the road,
  • How to work with remote contractors
  • How to survive as a freelance WordPress developer.