This is a completely updated version of the talk given at WordCamp Asheville 2015, modified to reflect the massive changes in local SEO in the past three years. Learn how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.
Takeaways:
- Why many consider Google to be the new home page for your business
- How to get reviews
- How local SEO differs from traditional website SEO