We all want to engage website visitors, bring them value and maybe even convert them into paying customers. I know I want to do all three! But if you don’t know who the people visiting your website are or what they really want, how can you do any of this? I want to give you some actionable tips and tools that will shed some light on who’s visiting your website and allow you to get the feedback you need to turn your site into something your visitors can’t get enough of 🙂
Takeaways:
- Using Google Analytics to get visitor data
- Using Hotjar to get visitor data
- How to use that data to dictate your marketing strategy