Speakers and Sessions committee chair
As a Director of Business Integration, Kristen shepherds a family of brands toward their goals, and maintains internal cohesion and values alignment. The companies include JB Media Group, a digital marketing and content strategy firm, JB Media Institute, an online digital marketing school, and RomanticAsheville.com, a guide for locals and tourists in Western North Carolina. In client work Kristen specializes in website UX and conversion optimization.