Best practices to use WordPress in branding, marketing, advertising, public relations, social media, recruiting and retaining employees.
To start and expand a successful sustainable business, it is critical tohave both internal and external customers on the same page for your organization to be top of mind and top of search. WordPress is the hub of the wheel to make this happen. The spokes coming off the hub are the best practice strategies to accomplish this.
The session will start with a checklist to evaluate your current WordPress site to evaluate it’s strengths, weaknesses and gaps to reach and grow your external and internal customers
With the checklist results, you will be guided through a process to develop an action plan to improve your site to attract, motivate and retain employees that best represent your brand. This is especially important in a tight labor market. Also you will have an action plan to attract new customers and retain existing customers to create sustainable profitable growth.
Takeaways:
- Evaluating the strengths of a website to reach and grow external and internal customers.
- Identifying weaknesses of a website to reach and grow external and internal customers.
- Simple solutions to correcting identified weaknesses