User Experience: Designing for Your Customers

How to design websites for both search engines and for your customers.

Takeaways:

We will cover the importance of wireframing, site speed, mobile first design, branding, clarity of marketing messages and CTAs, ADA compliancey, competitor research (and using analytics), user personas, journey mapping and earning trust thru specific guidelines to improve your UX.

Graphics Expertise: the design, exportation and use of scalable vector graphics (also .png .jpgs) files, for both retina display and faster load times. Learn about .svg codes – displaying logos with nothing but code!

Speaker