If your involved in Social Media you must understand and be able to apply strategies that build public awareness and respect. Being involved, engaged and approachable in the public eye provides a solid visual element to drive attention and build followers and not just relying on SEO and Google. Being a content creator demands being visible to the public and understanding that perceptions are invaluable. The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Social Media has grown to embrace the diversity, simplicity and even the complexity of the world. There is more to it than your personal perceptions of the content you create.

Content creators and digital innovators must be aware of the perceptions that people are viewing, reading, digesting, and comprehending.

Social Media is designed to be engaging, fun and different with thought provoking and interactive dialogue. Is your content including any of these elements?

Everyone has the potential to be awesome on social media, but what are you applying to make it so?

Takeaways:

• The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.
• How to connect across generational lines for increased engagement.
• Accepting diversity in gender, culture, generational usage of technology and age is a good thing.

Speaker

• William Jackson