You’ve worked hard to create your WordPress site; protect it.

Takeaways:

Brief overview of threats
Security Checklist
Discover / hide files exposing sensitive information
Detect / remove vulnerable file backups that hackers can download
Auditing users accounts
Protect site from brute force login attacks
How to reduce your security risks

Using WordPress to Reach and Grow Your External and Internal Customers

Best practices to use WordPress in branding, marketing, advertising, public relations, social media, recruiting and retaining employees.

To start and expand a successful sustainable business, it is critical tohave both internal and external customers on the same page for your organization to be top of mind and top of search. WordPress is the hub of the wheel to make this happen. The spokes coming off the hub are the best practice strategies to accomplish this.

The session will start with a checklist to evaluate your current WordPress site to evaluate it’s strengths, weaknesses and gaps to reach and grow your external and internal customers

With the checklist results, you will be guided through a process to develop an action plan to improve your site to attract, motivate and retain employees that best represent your brand. This is especially important in a tight labor market. Also you will have an action plan to attract new customers and retain existing customers to create sustainable profitable growth.

Takeaways:

Evaluating the strengths of a website to reach and grow external and internal customers.
Identifying weaknesses of a website to reach and grow external and internal customers.
Simple solutions to correcting identified weaknesses

There’s No Such Thing As Free SEO (Workshop)

It’s close to free, but you have to be willing to let a team of SEO experts critique your business’s website and online presence in public. Sarah Benoit, Leah Quintal and Rich Owings will do live SEO critiques and give you constructive feedback for ways to improve your site and boost your traffic. Not brave enough? Come and learn from others.

Takeaways:

- How to use your website to improve your rankings and conversions
- Offsite factors that can boost your business
- Some of the latest SEO trends and ranking factors

How to Keep Your Clients on Track, Engaged and Singing Your Praises

Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project the NEVER ENDS!)?

Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!

Takeaways:

How to determine if a client is the right fit
How to stand out from the competition when pitching a project
How to keep your clients on track and transform them into your best brand ambassadors