{"id":1628,"date":"2020-08-26T16:01:15","date_gmt":"2020-08-26T20:01:15","guid":{"rendered":"https:\/\/2020.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=1628"},"modified":"2020-09-12T09:29:10","modified_gmt":"2020-09-12T13:29:10","slug":"ask-the-expert-seo","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2020\/session\/ask-the-expert-seo\/","title":{"rendered":"Ask the Expert: SEO"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/2020.asheville.wordcamp.org\/salon\/\">stage: salon<\/a><\/div>\n<\/div>\n\n\n\n<p>Rich Owings, owner of Local Is Where Its At, and Leah Shapiro, SEO Manager at Seer Interactive, are ready to field all your SEO questions! Beginner, technical, local, international, broad or nitty gritty &#8212; bring any question and be ready to get nerdy! Not sure where to start? Here are some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Can I modify my business listing on Google\/Google Maps?<\/li><li>What extra steps do I need to take as an YMYL site?<\/li><li>Do reviews make a difference?<\/li><li>Are backlinks worth the effort?<\/li><\/ul>\n\n\n\n<p>This is an open discussion room where you can get guidance from experienced professionals. Bring your own questions, or learn from the discussions prompted by others.<\/p>\n\n\n\n<p>Feel free to email your questions ahead of time to Rich at <a href=\"mailto:rich@localiswhereitsat.com\">rich@localiswhereitsat.com<\/a>.<\/p>\n\n\n<ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-leah-shapiro\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/asheville.wordcamp.org\/2020\/speaker\/leah-shapiro\/\">Leah Shapiro<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-none\">\n\t\t\t<a href=\"https:\/\/asheville.wordcamp.org\/2020\/speaker\/leah-shapiro\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/3b975c7a34443d1ec8f6ccea28c8e84563b5b8f6e2a723b2b552ee53ced608dc?s=150&amp;d=mm&amp;r=g\" alt=\"Avatar of Leah Shapiro\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\t\t<div class=\"wordcamp-block__item-content wordcamp-speakers__content is-full\"><p>As SEO Manager at\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.seerinteractive.com\/\" target=\"_blank\">Seer Interactive<\/a>\u00a0in San Diego,\u00a0Leah builds actionable content strategies that support client goals and serve audience needs. Although she was an early adopter of Ask Jeeves, Leah started her career in print, with stints in book publishing and journalism. As chief editor for an award-winning arts and culture magazine in Asheville, North Carolina, Leah wrote stories about entrepreneurs and organizations, while managing a team of freelance writers and interns, and dabbling in photography. After five years in print, she turned to digital marketing in 2016 as a content creator at a Certified B Corp agency with clients primarily in tourism, impact, and health. It wasn\u2019t long before the agency\u2019s SEO division piqued her curiosity, and she was hooked. Her knowledge in SEO strategy, technical SEO, and content development helps Leah focus on the details and keep in mind the larger context.<\/p>\n<p>Twitter: <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ovaryexcited\" target=\"_blank\">@ovaryexcited<\/a><\/p>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/leah-shapiro-b290884b\/\">https:\/\/www.linkedin.com\/in\/leah-shapiro-b290884b\/<\/a><\/p>\n<\/div>\t\n\t<\/div>\n\n<\/li><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-rich-owings\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/asheville.wordcamp.org\/2020\/speaker\/rich-owings\/\">Rich Owings<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-none\">\n\t\t\t<a href=\"https:\/\/asheville.wordcamp.org\/2020\/speaker\/rich-owings\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/02939f4c7d829867bac5366147e95a1ca99a7c6e9619c79f55e2f9e3863b8b84?s=150&amp;d=mm&amp;r=g\" alt=\"Avatar of Rich Owings\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\t\t<div class=\"wordcamp-block__item-content wordcamp-speakers__content is-full\"><p>Rich Owings is a local SEO specialist, focusing on improving local business\u2019s visibility on Google Maps, improving their organic rankings, their online reviews and their mobile presence. He has been involved in Internet marketing since 2005 when he started a technology blog that he took full-time in 2007, and sold in early 2014. That site fueled his interest in and knowledge of SEO and location-based services, and he now focuses on sharing his knowledge with local businesses.<\/p>\n<p><a href=\"https:\/\/localiswhereitsat.com\/\">https:\/\/localiswhereitsat.com\/<\/a> <\/p>\n<p>Twitter: <a href=\"https:\/\/twitter.com\/richowings\">@richowings<\/a><\/p>\n<\/div>\t\n\t<\/div>\n\n<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Rich Owings, owner of Local Is Where Its At, and Leah Shapiro, SEO Manager at Seer Interactive, are ready to field all your SEO questions! Beginner, technical, local, international, broad or nitty gritty &#8212; bring any question and be ready to get nerdy! Not sure where to start? Here are some examples: Can I modify [&hellip;]<\/p>\n","protected":false},"author":86450,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1599933600,"_wcpt_session_duration":0,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1XxFZROpb9yUgI3oMGfmz7ulhH3Ov5Qqp\/view?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[1551,1553],"footnotes":""},"session_track":[23,19],"session_category":[],"class_list":["post-1628","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-other","wcb_track-salon"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"September 12, 2020","time":"2:00 pm"},"session_speakers":[{"id":"1551","slug":"rich-owings","name":"Rich Owings","link":"https:\/\/asheville.wordcamp.org\/2020\/speaker\/rich-owings\/"},{"id":"1553","slug":"leah-shapiro","name":"Leah Shapiro","link":"https:\/\/asheville.wordcamp.org\/2020\/speaker\/leah-shapiro\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1628\/revisions"}],"predecessor-version":[{"id":2670,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1628\/revisions\/2670"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1551"},{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1553"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/gpsmapper"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1628"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1628"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}