{"id":551,"date":"2019-04-16T10:53:56","date_gmt":"2019-04-16T14:53:56","guid":{"rendered":"https:\/\/2019.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=551"},"modified":"2019-08-30T12:06:15","modified_gmt":"2019-08-30T16:06:15","slug":"generate-content-for-impossibly-difficult-companies-and-seo-success","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2019\/session\/generate-content-for-impossibly-difficult-companies-and-seo-success\/","title":{"rendered":"Generate Content for Impossibly Difficult Companies and SEO Success"},"content":{"rendered":"\r\n<p>You know the cliche about the reign of content- especially for search engine success- so I won\u2019t repeat it. The problem: you have a boring business and can\u2019t write content. Or, maybe, you are unable to get any of your content approved by difficult brand managers or lawyers.<\/p>\r\n\r\n\r\n\r\n<p>Let me show you my process for coming up with topics for impossible companies and boring topics. I\u2019ll show you strategies to get this content approved- by even the most persnickety members of your team. I\u2019ll even give you some tips to make sure this content helps grow your SEO campaign in a way you never thought you\u2019d see. As a bonus, I\u2019ll help you produce content that will stand the test of time- even as Google moves toward voice searches.<\/p>\r\n\r\n\r\n\r\n<p>Takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>What makes content &#8220;good&#8221;?<\/li>\r\n<li>Strategies to overcome boring industries or topics<\/li>\r\n<li>Strategies to overcome difficult (legal\/regulative) topics<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>You know the cliche about the reign of content- especially for search engine success- so I won\u2019t repeat it. The problem: you have a boring business and can\u2019t write content. Or, maybe, you are unable to get any of your content approved by difficult brand managers or lawyers. Let me show you my process for &hellip; <a href=\"https:\/\/asheville.wordcamp.org\/2019\/session\/generate-content-for-impossibly-difficult-companies-and-seo-success\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Generate Content for Impossibly Difficult Companies and SEO Success<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13881536,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1560106800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/reliableacorn.com\/content\/","_wcpt_session_video":"https:\/\/wordpress.tv\/2019\/08\/05\/david-zimmerman-generate-content-for-impossibly-difficult-companies-and-seo-success\/","_wcpt_speaker_id":[496],"footnotes":""},"session_track":[492848,297250],"session_category":[],"class_list":["post-551","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-all-users","wcb_track-room-4"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxzwu-8T","session_date_time":{"date":"June 9, 2019","time":"3:00 pm"},"session_speakers":[{"id":"496","slug":"david-zimmerman","name":"David Zimmerman","link":"https:\/\/asheville.wordcamp.org\/2019\/speaker\/david-zimmerman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/551\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/551\/revisions\/637"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/496"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/dizzysoft"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=551"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}