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Introduction to Gutenberg

Gutenberg is the new WordPress editor.

We’ve heard “Gutenberg is coming!” for a long time now. It might even be here by the time we are together in Asheville.

This will give you an introduction to what the Gutenberg editor looks like and how to use it to create and edit your WordPress content.

Takeaways:

  • What’s different about using the Gutenberg editor?
  • How to edit content using the Gutenberg editor
  • How and when to use the classic editor after Gutenberg arrives

GDPR – Continued Preparation & Compliance

With GDPR (General Data Protection Regulation) now in effect, what does this mean for your site? Is the GDPR law geographically limited? Sam brings his 20 years of cybersecurity experience to discuss how you can protect your client data, what to do in the event of a data breach, and how you can prevent one. We’ll answer your questions and more including how your plugin choices can affect GDPR compliance.

Takeaways:

  • What is the General Data Protection Regulation?
  • Does it affect us in the US?
  • Learn how to become compliant.

SMTP WTF BBQ??

Whether it’s form or order notifications, marketing emails or newsletters, websites send email to us and our visitors. These messages are important for conducting any kind of business online. You don’t have to be a server admin to make sure your websites’ emails get delivered! Understanding a few basics will give you the tools to setup and troubleshoot all manner of email communication from your WordPress website.

Takeaways:

  • How email and the WordPress email function work in non-technical terms.
  • Correct settings for outgoing email messages.
  • Email escalation – when and how to use SMTP services and plugins.

Basic Principles of Software Architecture

Do you constantly feel like you are hacking code together? Do you find it difficult to maintain, adapt or even read code you’ve written previously? Chances are, you are not taking into consideration some of the basic principles of software architecture. Come learn how some simple habits and changes in perspective can transform you from a 1x developer to a 10x developer!

Takeaways:

  • How to keep your code simple and straightforward
  • How to reduce bugs in your code
  • How to become a more productive developer

Stop Designing and Start Listening

The number one complaint we hear about web designers and agencies is poor customer service. Poor communication, ambiguous expectations, and missed deadlines frustrate clients and often deliver a disappointing finished product. Service is what sets you apart as an agency. You can have incredible design work and create innovative functionality, but if your clients don’t like you, they’ll leave. And it’s about much more than getting your clients to like you: it’s about listening to your clients so that you offer a solution that actually solves their problems; it’s about knowing when to push back and when to concede; and it’s about being honest and transparent even in the face of failure. When you provide service that meets these criteria, you produce clients that advocate for your business and stay around for the long haul.

Takeaways:

  •  Web designers and agencies have a reputation for providing poor customer service. If you don’t recognize this problem and try to address it through the services you provide, you’re going to lose business and drive customers away.
  • Practical strategies and tips for providing great customer service during every stage of the project, from the initial sales meeting to the website launch and even beyond. These can apply to freelancers, full agencies, and anything inbetween.
  • How providing great customer service can help you retain current clients and gain new ones.

The Bermuda Triangle of Web Designer’s Hell

Frustrated with trying to make a living building WordPress websites? Think you just need to find the right theme for a project or learn a few more design tips? You’re not alone. This presentation will show you why it’s easy to get stuck and hard to get out of the Bermuda Triangle of Web Designer’s Hell – that place where you don’t know what you don’t know.

I’ll present a framework of seven core competencies to provide a foundation for becoming a skilled WordPress Designer who can price, close, create, and deliver effective WordPress websites for happy clients!

Takeaways:

  • Why you may be stuck.
  • The biggest mistake of broke web designers.
  • The Seven Core Competency Framework for becoming a Master Web Designer.

My website has been hacked! Security Planning

Learn how to handle a hacked website in a moment of crisis.

A building has an evacuation plan. A website needs a security and disaster recovery plan.

Takeaways:

  • Who should I call if I’m hacked?
  • What should I do if I’m hacked?
  • How do I ensure this doesn’t happen again?
  • What needs to be in your plan
  • Risks and damages hacking has on your organization
  • Incident Response Plan

Transformational Transactions

This talk is specifically designed to explain how to use WordPress in order to create transformational relationships between your product and service with your customer. This talk will specifically focus on tools within WordPress that make it easier for WordPress users to send their customers on a journey where the customers use their products or services in order to transform their lives.

Takeaways:

  • What is a transformational transaction?
  • How does this type of transaction inform and engage your audience?
  • Why is this vital to online conversions?

Getting Started with Vue.js and WordPress

In this talk, we’ll dip our toes into the relatively new javascript framework called Vue.js. We’ll go over how to integrate Vue.js into a custom theme and use WordPress as the backend that powers a simple directory with an ajax search feature and Google Maps. We’ll cover a few basic concepts of Vue and why it can be a nice alternative to using jQuery.

Takeaways:

  • You’ll know what Vue.js is!
  • You’ll have a basic understanding of how to get started with Vue.
  • You’ll see how to use the WordPress API in order to use that data with Vue.js