{"id":569,"date":"2017-04-12T12:22:00","date_gmt":"2017-04-12T12:22:00","guid":{"rendered":"http:\/\/2017.asheville.wordcamp.org\/?post_type=wcb_session&p=569"},"modified":"2017-06-24T14:38:50","modified_gmt":"2017-06-24T14:38:50","slug":"forecasting-the-future-business-practices-and-financial-forecasting-for-a-growing-wordpress-business","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2017\/session\/forecasting-the-future-business-practices-and-financial-forecasting-for-a-growing-wordpress-business\/","title":{"rendered":"Forecasting the Future: Business Practices and financial forecasting for a growing WordPress business"},"content":{"rendered":"

This is a business focused track, but built for freelancers and developers, alike. We didn’t start our firm with anything but our team and time.<\/p>\n

This talk discusses actionable items and financial practices that you can do on a daily basis to better run your WordPress plugin, theme or consulting business.<\/p>\n

In this talk I will discuss:
\n-How our firm used the \u201cfree downloads metric\u201d to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
\n-How we used financial projecting to grow from 4-8 employees with no outside investors
\n-Planning our internal \u201chours as dollars\u201d against Code base assets and COG expenses
\n-Using Cash Flow projections rolling three months to plan for product development cycle budgets
\n-Budgeting marketing, quarterly without understanding future sales
\n-Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
\n-Projecting renewals<\/p>\n

Finance might seem boring. This talk won\u2019t be.<\/p>\n

Takeaways:<\/p>\n