Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can also lead to websites that are ineffective because although the design is functional, the content fails to compel the site visitor to take. During this presentation we will explore a variety of tools, best practices, and strategies that website development agencies can test and implement to help overcome this challenge.
\nStarting off on the right foot:<\/p>\n
1. Contract consideration \u2013 Setting clear expectations
\na. Set deadlines early to catch red flags and set expectations
\n2. Developing Content Branding Guidelines \u2013 Making sure everyone is on the same page
\n3. Building Content Development Timelines \u2013 How long dues content really take?
\n4. Starting with a Strategic Website Architecture \u2013 The right foundation<\/p>\n
Content development tricks and tools covered will include:<\/p>\n
1. Transcribing video interviews
\n2. Ghostwriting from recorded interviews
\n3. Leveraging freelance writers
\n4. Staffing content writing
\n5. Partnering with copywriting and content marketing agencies<\/p>\n
Best practices and strategies covered will include:
\n\u2022 Balancing design, conversion and optimization
\n\u2022 Evaluating internal writing talent
\n\u2022 Creating timelines so that if the content is behind schedule you will know quickly
\n\u2022 Use content types to establish templates for design
\n\u2022 Designing for content \u2013 An SEO dream come true
\n\u2022 Designing for content extensibility \u2013 Making room for sub-pages, read more, and other optimization extensions after the site launch<\/p>\n
Experience Level: This presentation will be helpful for owners, sales team members, project managers, and other support team members at websites development agencies, firms and teams responsible for building web projects. The technical level of this presentation will be low.<\/p>\n
Takeaways:<\/p>\n
Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can … Continue reading The Content Development Bottleneck \u2013 Don\u2019t Let Content Slow Down Your Development Projects<\/span>