{"id":543,"date":"2017-04-12T12:22:00","date_gmt":"2017-04-12T12:22:00","guid":{"rendered":"http:\/\/2017.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=543"},"modified":"2017-06-08T22:22:56","modified_gmt":"2017-06-08T22:22:56","slug":"planning-executing-a-customer-centric-website","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2017\/session\/planning-executing-a-customer-centric-website\/","title":{"rendered":"Planning &amp; Executing a Customer-Centric Website"},"content":{"rendered":"<p>It can be tempting to include every possible piece of information about the company when writing a website. This can be a huge tactical error. Websites are more impactful and convert to sales faster when they are customer-centric. This talk will give you tips to get both you and your clients to create websites based on the final customer&#8217;s experience.<\/p>\n<p>Takeaways:<\/p>\n<ul>\n<li>Websites emphasizing the customer&#8217;s experience convert to sales faster and are more effective.<\/li>\n<li>Starting the customer-centric design process starts with thinking like a customer.<\/li>\n<li>\u00a0Website planning should be consistent with your overall marketing plan.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It can be tempting to include every possible piece of information about the company when writing a website. This can be a huge tactical error. Websites are more impactful and convert to sales faster when they are customer-centric. This talk will give you tips to get both you and your clients to create websites based &hellip; <a href=\"https:\/\/asheville.wordcamp.org\/2017\/session\/planning-executing-a-customer-centric-website\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Planning &amp; Executing a Customer-Centric Website<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15363878,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1496488500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/yourmktg.com\/customer-centric-website-wordcamp-2017\/","_wcpt_session_video":"","_wcpt_speaker_id":[499],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-543","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phePQ7-8L","session_date_time":{"date":"June 3, 2017","time":"11:15 am"},"session_speakers":[{"id":"499","slug":"stephanie-rodrigue","name":"Stephanie Rodrigue","link":"https:\/\/asheville.wordcamp.org\/2017\/speaker\/stephanie-rodrigue\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/543\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/543\/revisions\/1713"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/499"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/stephanieyourmarketing"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=543"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}