{"id":541,"date":"2017-04-12T12:22:00","date_gmt":"2017-04-12T12:22:00","guid":{"rendered":"http:\/\/2017.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=541"},"modified":"2017-06-24T14:49:58","modified_gmt":"2017-06-24T14:49:58","slug":"website-tracking-google-analytics-sem-rush-and-crazy-egg-heat-maps","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2017\/session\/website-tracking-google-analytics-sem-rush-and-crazy-egg-heat-maps\/","title":{"rendered":"Website Tracking, Google Analytics, SEM Rush and Crazy Egg Heat Maps"},"content":{"rendered":"<p>Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex\/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and\/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.<\/p>\n<p>Takeaways:<\/p>\n<ul>\n<li>A basic comfort level of navigating Google Analytics<\/li>\n<li>Ongoing keyword position tracking with SEM Rush<\/li>\n<li>Heat Map Tracking and how to make educated decisions about design changes.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex\/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and\/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and &hellip; <a href=\"https:\/\/asheville.wordcamp.org\/2017\/session\/website-tracking-google-analytics-sem-rush-and-crazy-egg-heat-maps\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Website Tracking, Google Analytics, SEM Rush and Crazy Egg Heat Maps<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13734439,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1496505600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/prezi.com\/4d6nvksh0o7v\/","_wcpt_session_video":"http:\/\/wordpress.tv\/2017\/06\/19\/boomer-sassmann-website-tracking-google-analytics-sem-rush-and-crazy-egg-heat-maps\/","_wcpt_speaker_id":[419],"footnotes":""},"session_track":[492848],"session_category":[],"class_list":["post-541","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-all-users"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81sqx-8J","session_date_time":{"date":"June 3, 2017","time":"4:00 pm"},"session_speakers":[{"id":"419","slug":"boomer-sassmann","name":"Boomer Sassmann","link":"https:\/\/asheville.wordcamp.org\/2017\/speaker\/boomer-sassmann\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/13734439"}],"version-history":[{"count":2,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/541\/revisions"}],"predecessor-version":[{"id":1703,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/541\/revisions\/1703"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/419"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=541"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}