The average web user knows remarketing as the uncanny ability for Amazon to show you the pair of shoes you looked at 5 minutes ago in an ad on another website. Creepy? Maybe. Highly effective? Absolutely. Remarketing is a tactic available for any person selling any product or service on almost any platform. It allows you to show an advertisement on web display or social media to people that have been to specific areas on your website. The possibilities are endless. And the best part? It’s super easy for developers and marketers to set up.

Takeaways:

• Remarketing is the most personal and potentially effective form of web/social advertising that exists, because its based on people that have already been to a website.
• Remarketing allows for impactful and clear advertising strategies that make highly focused propositions to users with the goal of creating conversions or introducing web traffic to new services.
• Remarketing is extremely simple to set up, and developers can include remarketing tags for clients right from the get-go, creating increased value.
• BONUS: You just should have these tags on your site, even if you are never going to use them.

*This is a 15-minute Lightning Talk*

Social media tips that will help small business owners connect, converse, and convert more clients via their preferred social media platforms.

Takeaways:

• How to broaden their audience via social media.
• How to keep people engaged on their platforms.
• How to convert their audience into paying customers.

I am going to discuss how to create a residual income plan for web designer and developers. I will discuss how to get your existing and new clients to invest in your management plans. What your management plans should consist of … hosting, themes and plugins updates, content updates, back up, security, hosting, analytics. I will provide a list of companies, which you can white label for those services.

Takeaways:

• How to survive as a WordPress Designer?
• Making money while you are asleep…
• Eliminate sleepless nights for your clients.

Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?

In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base.

Adam also explains the techniques he uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love, and recommend to others.

Takeaways:

• Use your free plugin to sell a Pro version.
• How to market your plugin.
• Learn the tools used create a digital plugin business.

It can be tempting to include every possible piece of information about the company when writing a website. This can be a huge tactical error. Websites are more impactful and convert to sales faster when they are customer-centric. This talk will give you tips to get both you and your clients to create websites based on the final customer’s experience.

Takeaways:

• Websites emphasizing the customer’s experience convert to sales faster and are more effective.
• Starting the customer-centric design process starts with thinking like a customer.
•  Website planning should be consistent with your overall marketing plan.

Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can also lead to websites that are ineffective because although the design is functional, the content fails to compel the site visitor to take. During this presentation we will explore a variety of tools, best practices, and strategies that website development agencies can test and implement to help overcome this challenge.
Starting off on the right foot:

1. Contract consideration – Setting clear expectations
a. Set deadlines early to catch red flags and set expectations
2. Developing Content Branding Guidelines – Making sure everyone is on the same page
3. Building Content Development Timelines – How long dues content really take?
4. Starting with a Strategic Website Architecture – The right foundation

Content development tricks and tools covered will include:

1. Transcribing video interviews
2. Ghostwriting from recorded interviews
3. Leveraging freelance writers
4. Staffing content writing
5. Partnering with copywriting and content marketing agencies

Best practices and strategies covered will include:
• Balancing design, conversion and optimization
• Evaluating internal writing talent
• Creating timelines so that if the content is behind schedule you will know quickly
• Use content types to establish templates for design
• Designing for content – An SEO dream come true
• Designing for content extensibility – Making room for sub-pages, read more, and other optimization extensions after the site launch

Experience Level: This presentation will be helpful for owners, sales team members, project managers, and other support team members at websites development agencies, firms and teams responsible for building web projects. The technical level of this presentation will be low.

Takeaways:

• This will have more than 3 takeaways but the big three would be around setting realistic content timelines, strategies for getting content from clients, and ideas for ensuring that content is consistent and on brand across websites.

As the founder of an agency, I’ve spent an inordinate amount of time learning WordPress itself and themes and plugins available on WordPress.org or other marketplaces. As the WordPress community has grown and along with it a cottage industry of theme and plugin developers all seeking my business, I began to think about standardizing my workflow with best of breed themes, plugins, and other resources, so that I could focus on the work and not on the constant race to find a better, faster, or stronger theme or plugin. It was exhausting to keep us with all the advancements from all the tools that now exist and plugin to WordPress. It was time to settle on an effective strategy for everything from hosting and DNS to search engine optimization and lead generation. In this talk, I will go over my process of how I solved my workflow problem with WordPress and its associated themes and plugins.

Takeaways:

• Standardization creates a great framework in that every site you work on, you know and understand each tool you used to build into your site. It makes it much easier to update, maintain, and create.
• Trust is hard to come by, but you still have to make a decision on which resources are the right onesfor you and your business. In that, all the 3rd party providers who want your business need to earn your trust. Once they do that, you can be confident that you’ve made the right choice for you and your clients.
• Speed to market. By standardizing and eliminating processes that no longer work or are antiquated, you can build sites faster with less exposure to cost overruns. Getting to market quickly on time and within budget is important to a business owner trying to solve a problem or launch their service.