As the founder of an agency, I’ve spent an inordinate amount of time learning WordPress itself and themes and plugins available on WordPress.org or other marketplaces. As the WordPress community has grown and along with it a cottage industry of theme and plugin developers all seeking my business, I began to think about standardizing my workflow with best of breed themes, plugins, and other resources, so that I could focus on the work and not on the constant race to find a better, faster, or stronger theme or plugin. It was exhausting to keep us with all the advancements from all the tools that now exist and plugin to WordPress. It was time to settle on an effective strategy for everything from hosting and DNS to search engine optimization and lead generation. In this talk, I will go over my process of how I solved my workflow problem with WordPress and its associated themes and plugins.
Takeaways:
- Standardization creates a great framework in that every site you work on, you know and understand each tool you used to build into your site. It makes it much easier to update, maintain, and create.
- Trust is hard to come by, but you still have to make a decision on which resources are the right onesfor you and your business. In that, all the 3rd party providers who want your business need to earn your trust. Once they do that, you can be confident that you’ve made the right choice for you and your clients.
- Speed to market. By standardizing and eliminating processes that no longer work or are antiquated, you can build sites faster with less exposure to cost overruns. Getting to market quickly on time and within budget is important to a business owner trying to solve a problem or launch their service.