A website is the heart of any brand, but most WNC organizations need help to bring their site into the modern age. However, the process of ReBranding is much more complicated than simply launching a new website. Modernizing an existing brand requires leaders to refine their message, deliver engaging content, and manage a robust platform around the website to maintain a more sustainable relationship with customers.
Takeaways:
- Draft a ReBranding Strategy and Timeline
- Identify the key channels in and out of the website
- Better understand the connections between website message, imagery, and functionality in relationship to the evolving brand