It can be tempting to include every possible piece of information about the company when writing a website. This can be a huge tactical error. Websites are more impactful and convert to sales faster when they are customer-centric. This talk will give you tips to get both you and your clients to create websites based on the final customer’s experience.
Takeaways:
- Websites emphasizing the customer’s experience convert to sales faster and are more effective.
- Starting the customer-centric design process starts with thinking like a customer.
- Website planning should be consistent with your overall marketing plan.