{"id":543,"date":"2016-04-25T09:47:46","date_gmt":"2016-04-25T13:47:46","guid":{"rendered":"https:\/\/2016.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=543"},"modified":"2016-08-04T09:19:06","modified_gmt":"2016-08-04T13:19:06","slug":"5-steps-to-an-actionable-marketing-plan","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2016\/session\/5-steps-to-an-actionable-marketing-plan\/","title":{"rendered":"5 Steps to an Actionable Marketing Plan"},"content":{"rendered":"<p>FOCUS is a 5 step marketing approach to an actionable and creative marketing program. A program that is tailored in syle and content for each business. I&#8217;ll share information and examples on each of the 5 FOCUS steps and share examples from business and non-profit organizations. Many businesses are &#8220;reluctant marketers.&#8221; This approach presents marketing tools in 5 easy, fun, and actionable steps.<\/p>\n<p>Take aways:<\/p>\n<ul>\n<li>Learn a fun, effective and actionable marketing approach.<\/li>\n<li>Discover creative marketing and public relations tools to consider for your business.<\/li>\n<li>How to conduct a quick and effective audit on your current marketing program.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>FOCUS is a 5 step marketing approach to an actionable and creative marketing program. A program that is tailored in syle and content for each business. I&#8217;ll share information and examples on each of the 5 FOCUS steps and share examples from business and non-profit organizations. Many businesses are &#8220;reluctant marketers.&#8221; This approach presents marketing &hellip; <a href=\"https:\/\/asheville.wordcamp.org\/2016\/session\/5-steps-to-an-actionable-marketing-plan\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Steps to an Actionable Marketing Plan<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8712975,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1465136100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.joanvanorman.com\/docs\/WordCamp-Asheville-2016.pdf","_wcpt_session_video":"http:\/\/wordpress.tv\/2016\/07\/28\/joan-vanorman-5-steps-actionable-marketing-plan\/","_wcpt_speaker_id":[424],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-543","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7abZV-8L","session_date_time":{"date":"June 5, 2016","time":"10:15 am"},"session_speakers":[{"id":"424","slug":"joan-vanorman","name":"Joan VanOrman","link":"https:\/\/asheville.wordcamp.org\/2016\/speaker\/joan-vanorman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/8712975"}],"version-history":[{"count":7,"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/543\/revisions"}],"predecessor-version":[{"id":2307,"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/543\/revisions\/2307"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/424"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=543"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}