The days of ten blue links are gone. When people search by voice they may never see a screen of results. Google’s answer boxes may allow people to find what they are searching for without going to another website. What is driving all this and how do you optimize for it? How can websites, blogs or local businesses take advantage of these changes? This presentation is most appropriate for someone with at least a basic knowledge of SEO.
- Why search is fragmenting
- The different ways people get search results these days
- How to optimize for the new SEO