*This is a 15-minute Lightning Talk*
You might have a newsletter signup box sitting on your website, or maybe just a nagging feeling that you should send out a newsletter to your customers — but you’re afraid your efforts might be wasted. Learn some quick tips about email marketing and get the confidence to push Send! I’ll talk about what makes email marketing an amazing tool for business, and you’ll get tips for structuring your email marketing program to be useful for your customers instead of “just another newsletter” cluttering their inbox.
Take aways:
- Why email is relevant to you and your customers.
- How to best take advantage of email.
- Tips for improving your email list, layout, and sending habits.