{"id":1202,"date":"2015-06-25T16:13:56","date_gmt":"2015-06-25T21:13:56","guid":{"rendered":"https:\/\/2015.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=1202"},"modified":"2015-06-25T16:13:56","modified_gmt":"2015-06-25T21:13:56","slug":"how-social-media-can-accomplish-your-business-or-organizational-goals","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2015\/session\/how-social-media-can-accomplish-your-business-or-organizational-goals\/","title":{"rendered":"How Social Media Can Accomplish Your Business or Organizational Goals"},"content":{"rendered":"<p>Just in case you forgot: Facebook and other social networks actually<br \/>\nserve a business purpose. If you want to generate a strong social<br \/>\nmedia ROI over time, connect your business goals to your efforts on<br \/>\nsocial media. Shift your energy to YOUR BUSINESS rather than the of<br \/>\nunending grind of creating content, and learn how to combine your<br \/>\ncreativity with what your clients and customers want to produce<br \/>\nresults. Then learn how to implement the right social media tracking<br \/>\nand reporting systems, so once you establish your company or<br \/>\norganizational goals, you&#8217;ll know when you&#8217;re hitting them. Find out<br \/>\nwhat data to evaluate regularly to refine your social strategy and<br \/>\nmake sure it&#8217;s performing for your business and your bottom line. Make<br \/>\nsocial media work for you&#8211;without the burnout, aimless effort, and<br \/>\ninefficiency that waste the money and resources of so many businesses<br \/>\nand nonprofits.<\/p>\n<p><strong>Takeaways<\/strong><\/p>\n<ul>\n<li>Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals<\/li>\n<li>Learn how to use Google Analytics data and other social site<br \/>\nstatistics to guide your strategy for reaching your social media<br \/>\nmarketing goals<\/li>\n<li>Learn how to communicate with your team that you have designed a<br \/>\nresults-oriented social media plan, and what data they can expect to<br \/>\nreview each month or quarter<\/li>\n<li>Take home a list of recommended social media tools designed for use<br \/>\nwith WordPress<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Just in case you forgot: Facebook and other social networks actually serve a business purpose. If you want to generate a strong social media ROI over time, connect your business goals to your efforts on social media. Shift your energy to YOUR BUSINESS rather than the of unending grind of creating content, and learn how &hellip; <a href=\"https:\/\/asheville.wordcamp.org\/2015\/session\/how-social-media-can-accomplish-your-business-or-organizational-goals\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How Social Media Can Accomplish Your Business or Organizational Goals<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":86450,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1437854400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1195,1200],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-1202","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 25, 2015","time":"4:00 pm"},"session_speakers":[{"id":"1195","slug":"sarah-benoit","name":"Sarah Benoit","link":"https:\/\/asheville.wordcamp.org\/2015\/speaker\/sarah-benoit\/"},{"id":"1200","slug":"jennifer-saylor","name":"Jennifer Saylor","link":"https:\/\/asheville.wordcamp.org\/2015\/speaker\/jennifer-saylor\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/86450"}],"version-history":[{"count":1,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1202\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1202\/revisions\/1203"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1195"},{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1200"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1202"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}