{"id":1184,"date":"2015-06-25T15:56:00","date_gmt":"2015-06-25T20:56:00","guid":{"rendered":"https:\/\/2015.asheville.wordcamp.org\/?post_type=wcb_session&#038;p=1184"},"modified":"2015-08-03T18:09:40","modified_gmt":"2015-08-03T22:09:40","slug":"seo-goes-local","status":"publish","type":"wcb_session","link":"https:\/\/asheville.wordcamp.org\/2015\/session\/seo-goes-local\/","title":{"rendered":"SEO goes local"},"content":{"rendered":"<p>This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. Local SEO benefits a range of businesses, including those where the customer comes to you, where you go to them, and even home-based businesses like WordPress developers and designers. I\u2019ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.<\/p>\n<p><strong>Takeaways<\/strong><\/p>\n<ul>\n<li>How local SEO differs from traditional website SEO<\/li>\n<li>The major components of local SEO<\/li>\n<li>Ways to optimize your site for local SEO<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. Local SEO benefits a range of businesses, including those where the customer comes to you, where you go to them, and even home-based businesses like WordPress developers and designers. I\u2019ll outline &hellip; <a href=\"https:\/\/asheville.wordcamp.org\/2015\/session\/seo-goes-local\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SEO goes local<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":86450,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1437837300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.slideshare.net\/RichOwings\/seo-goes-local","_wcpt_session_video":"","_wcpt_speaker_id":[1182],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-1184","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 25, 2015","time":"11:15 am"},"session_speakers":[{"id":"1182","slug":"rich-owings","name":"Rich Owings","link":"https:\/\/asheville.wordcamp.org\/2015\/speaker\/rich-owings\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/86450"}],"version-history":[{"count":4,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1184\/revisions"}],"predecessor-version":[{"id":1785,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1184\/revisions\/1785"}],"speakers":[{"embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1182"}],"wp:attachment":[{"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1184"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asheville.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}