Mark H. Bloom is a professional writer and editor who started Ray Access with a partner to deliver content to businesses that will make a difference to their bottom line. He’s built several WordPress sites and promotes this platform to his clients. For publishing content, WordPress provides as much control as a writer needs for both formatting and promotion (i.e., SEO). Mark wants to share his expertise in how best to blog — for either personal or professional reasons — including his experience using keywords, long-form content and social media for promotion.