Each time someone clicks onto your site, their actions tell a story. When you listen to these stories, patterns often emerge.
Your data pipeline (collection, processing, analysis, etc.) is critical to understanding how real users find and use your site and enables you to rely on more than intuition that you’re improving their experience when iterating on a design.
Learn how to listen to your users!
You will have:
- an introduction to web analytics with some basic data science concepts and tools used to instrument a data pipeline
- an ethical and effective methodology to choose the types of data you’ll collect
- an understanding of how to form a hypothesis about design changes, build hard evidence, and confidently decide if the data support it